Brand Refresh, Brand Guidelines, Website Redesign, SEO, SEM, Email Marketing

Client Profile

 

Industry: Software
Business Size: 25–50
Location: Manchester, NH

Creative Information Systems (CIS) is the creator of SMSTurbo® a truck scale ticketing software. The business has been a staple in the industry since 1984, and was preparing to launch renewed efforts into product development and business growth. The business was due for a brand refresh and was investing heavily into their in-house marketing team as well as rolling out a new CRM to help track efforts.  

 

Project Overview

Creative Information Systems brought in Wookie Creative to work alongside their internal marketing team buy providing technical support, brand development, and to run SEO, and SEM campaigns and provide campaign analytics. Business Goals: Redesign website, implement sales funnel, improve search engine ranking, refresh brand look and feel.

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DELIVERABLES

  • Website Redesign (Wordpress)

  • Brand Guidelines

  • Web Brand Guidelines

  • Collateral Template Development

  • Event Marketing

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (Google Adwords)

  • Call tracking

Campaign Results

Amazing Eyes Vision was able to launch with a harmonious brand image in the office interior, the website, and across collateral and signage. Website leads have become a irreplaceable source of new business for the office, and search rankings began improving on challenging keywords within the first 3 months of implementing the Search Engine Optimization plan.