Branding, Web Style Guide, Identity Design, Website, Signage, SEO

Client Profile

 

Industry: Healthcare
Business Size: Start-up
Location: Mount Vernon, OH

Amazing Eyes Vision is a start-up optometry practice in Mount Vernon, Ohio. Key differentiators for the new business would include a broad optical selection, and a specialization in treatment for children.  Amazing Eyes was preparing to launch a new business in a community that already had several other eye doctor offices which were already occupying top local search results. Beyond that the business was faced with winning new patients in an industry that leaves few opportunity windows for patient turnover.  

 

INVESTMENT BUDGET:

Build: 
Budget: $10—$15k
Timeline: Under 12 Weeks

Maintenance: Less than $300/mo

Growth: Less than 2,000/mo, timeline: 3 Months

Project Overview

Wookie Creative was tasked with designing a unique look-and-feel for the new business that would work well in print, digital, and environmental applications.  The new business would also need a custom website that would be HIPPA-compliant, mobile-friendly, and allow for online appointment scheduling. The client opted to save budget by writing copy in-house and hiring a local photographer to shoot the new office space upon completion.  

DELIVERABLES

  • Logo Design

  • Web Style Guide

  • Web Site Design & Development (Drupal, HIPPA Compliant)

  • Identity Design

  • Signage Design

  • Basic SEO Monthly Plan

  • Mailchimp E-newsletter Set-up

Graphic Design and Web Design Portfolio
Amazing Eyes Optometry Web Site Design
Amazing Eyes Optometry Web Site Design

Campaign Results

Amazing Eyes Vision was able to launch with a harmonious brand image in the office interior, the website, and across collateral and signage. Website leads have become a irreplaceable source of new business for the office, and search rankings began improving on challenging keywords within the first 3 months of implementing the Search Engine Optimization plan.